Target Demographics

The audience for VMG Advertising‘s print publications is as diverse as they are dynamic. The core audience is comprised of highly visible, socially active urbanites. These young (65% 18-44), single (69%) culture vultures have the highly desirable disposable income necessary for significant spending on dining, entertainment, toys, and gadgets! In addition to these figures, the alternative weekly readership of VMG Advertising consistently reflects the ethnicity of the markets served, and the alternative lifestyles depicted within our pages.

Comscore research shows that the core audience of VMG Advertising’s digital websites is single and they spend a significant amount of their HHI income on dining, fashion, travel and emerging technologies.

MARKETS

45,000,000

UNIQUE USERS

60+

PRINT PUBLICATIONS

16,700,000

MOBILE USERS

Print Audience
Online Audience

Print Audience

YOUNGER DUAL AUDIENCE

Demographic surveys show that 44.5% of readers are 18-34 with a 50.4%/49.6% male/female split.

Professional and Educated or Currently Enrolled Students

Our recent demographic study shows 58% of our audience has at least a college degree with 75% employed.

Single, Disposable Income

69% of reader are not currently married, working hard and playing harder spending their highly disposable income.

— 49% of our readers have a HHI of 50K+ and another 30.1% earning $75K or more.

Multi-Lifestyle, Multi-Ethnic, Urban Audience Who Use Weeklies Regularly

Alt weekly readership reflects the ethnicity of the markets served, and the alternative lifestyles depicted on their pages.

Socially Active and Highly Visible

76.2% attended a music performance in the last 30 days.
67.7% went to a bar/nightclub/restaurant and consumed alcoholic beverages 3+ times in the last 30 days.
64.74% attended a spectator sporting event in the last 30 days.
53.9% attended theater in the last 30 days.
85.9% have gone to the movies in the last 6 months.
32.8% hosted a party in the last 30 days.